WebSep 1, 2010 · Thomson Matthew, MacInnis Deborah J., and Park C. Whan (2005), “The Ties That Bind: Measuring the Strength of Consumers’ Emotional Attachments to Brands,” Journal of Consumer Psychology, 15 (1), 77–91.
Antecedents of emotional attachment to brands - ScienceDirect
WebDec 9, 2024 · Companies try to build certain attachments between their brand and their consumers. These attachments include self-concept, nostalgic, interdependence, and love. Self-Concept Attachment: The product establishes the user’s identity. Some product examples would be a Harley Davidson bike making a consumer a Harley rider. WebSep 29, 2024 · Consumer–consumer interactions, a similar concept of brand community, have substantial impacts on brand trust and affection. Similarly, Li et al. scrutinized the relationships between customer engagement, brand attachment, and brand loyalty. They indicated that customer engagement does not directly influence brand loyalty; the critical … chocolate tasting napa valley
Brand Authenticity and Brand Attachment: How Online …
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